<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>WebWave Consultancy blog</title><description>Practical SEO, in plain English: guides, checklists and fixes for getting found on Google.</description><link>https://webwaveconsultancy.com/</link><item><title>Technical SEO audit checklist: 25 checks in plain English</title><link>https://webwaveconsultancy.com/blog/technical-seo-audit-checklist/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/technical-seo-audit-checklist/</guid><description>The exact checks we run on every website, explained without jargon, with what to do when each one fails.</description><pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate><category>technical-seo</category><category>audit</category><category>checklist</category><category>indexing</category></item><item><title>How to run a content audit that actually leads to action</title><link>https://webwaveconsultancy.com/blog/content-audit-guide/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/content-audit-guide/</guid><description>A content audit only helps if every page ends with a clear decision. Here is how to run one in an afternoon.</description><pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate><category>content</category><category>content</category></item><item><title>Hreflang explained for business owners</title><link>https://webwaveconsultancy.com/blog/hreflang-explained/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/hreflang-explained/</guid><description>Hreflang tells Google which version of a page to show in which country. Here is what it does, in plain English.</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate><category>international-seo</category><category>international-seo</category></item><item><title>Site migration SEO checklist: before and after go-live</title><link>https://webwaveconsultancy.com/blog/site-migration-seo-checklist/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/site-migration-seo-checklist/</guid><description>Moving to a new site or domain can lose years of traffic in a day. Use this checklist before and after go-live.</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate><category>site-launches</category><category>site-launches</category></item><item><title>7 Search Console reports every business owner should check</title><link>https://webwaveconsultancy.com/blog/search-console-reports/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/search-console-reports/</guid><description>Search Console is free and tells you what Google sees. These seven reports take about 15 minutes a month.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>digital-marketing</category><category>digital-marketing</category></item><item><title>How to build a 90-day SEO plan for a small business</title><link>https://webwaveconsultancy.com/blog/90-day-seo-plan/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/90-day-seo-plan/</guid><description>A good SEO plan is short, ranked and owned. Here is how to build a 90-day plan without a big team.</description><pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate><category>seo-strategy</category><category>seo-strategy</category></item><item><title>How AI answers in Google change SEO for small businesses</title><link>https://webwaveconsultancy.com/blog/ai-answers-seo/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/ai-answers-seo/</guid><description>AI answers now appear above the usual results. Here is what changes for a small business, and what stays the same.</description><pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate><category>ai-search</category><category>ai-search</category></item><item><title>A 15-minute website health check you can do yourself</title><link>https://webwaveconsultancy.com/blog/15-minute-website-check/</link><guid isPermaLink="true">https://webwaveconsultancy.com/blog/15-minute-website-check/</guid><description>No tools and no jargon: five quick checks that show whether your site has a problem worth fixing.</description><pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate><category>quick-wins</category><category>quick-wins</category></item></channel></rss>