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How to run a content audit that actually leads to action

A content audit only helps if every page ends with a clear decision. Here is how to run one in an afternoon.

WebWave Consultancy

· 6 min read

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[Intro, 2–3 sentences.] A content audit only helps if every page ends with a clear decision. Here is how to run one in an afternoon.

1. List every page and its results

[Placeholder paragraph: why the page list matters to a business owner, in two or three plain sentences.]

[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]

[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]

2. Decide keep, update, merge or delete

[Placeholder paragraph: why the decision for each page matters to a business owner, in two or three plain sentences.]

[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]

[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]

3. Find what is missing

[Placeholder paragraph: why content gaps matters to a business owner, in two or three plain sentences.]

[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]

[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]

What to do next

[Closing paragraph.] Pick one item from this post, fix it this week, and check that it worked.

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