[Intro, 2–3 sentences.] A content audit only helps if every page ends with a clear decision. Here is how to run one in an afternoon.
1. List every page and its results
[Placeholder paragraph: why the page list matters to a business owner, in two or three plain sentences.]
[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]
[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]
2. Decide keep, update, merge or delete
[Placeholder paragraph: why the decision for each page matters to a business owner, in two or three plain sentences.]
[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]
[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]
3. Find what is missing
[Placeholder paragraph: why content gaps matters to a business owner, in two or three plain sentences.]
[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]
[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]
What to do next
[Closing paragraph.] Pick one item from this post, fix it this week, and check that it worked.