[Intro, 2–3 sentences.] Hreflang tells Google which version of a page to show in which country. Here is what it does, in plain English.
1. What hreflang does
[Placeholder paragraph: why hreflang matters to a business owner, in two or three plain sentences.]
[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]
[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]
2. The three mistakes we see most
[Placeholder paragraph: why language tag errors matters to a business owner, in two or three plain sentences.]
[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]
[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]
3. How to check yours
[Placeholder paragraph: why a language check matters to a business owner, in two or three plain sentences.]
[Placeholder paragraph: the one thing to check first, and how to tell if it is a problem.]
[Placeholder paragraph: what to do when it fails, and how to confirm the fix worked.]
What to do next
[Closing paragraph.] Pick one item from this post, fix it this week, and check that it worked.